Top 10 Ways Realtors Use Digital Marketing to Boost Sales

Digital marketing has become increasingly crucial for businesses across various industries, including real estate. In the real estate sector, digital marketing offers unique opportunities to reach potential buyers, sellers, investors, and renters efficiently and effectively.

Here are some key strategies and techniques used in digital marketing for real estate businesses:

If a Realtor focuses on below mentioned 4 aspects then your Real Estate business will grow

a. Growing Customer Database
b. Referral Program
c. Improving Lead Conversion
d. Enhancing Brand Awareness on Social Media Sites

Who is your Audience?

Deciding the target audience is very important in Real Estate business. For a Successful Campaign pre-deciding the target Audience and Location is supposed to be a very crucial step. If your Digital Marketing campaign keeps on targeting all segments of the audience, you will end up being ignored by the audience. So targeting the right audience at the right place becomes very important. But along with these seasoned Realtors know very well that their actual business comes from past clients and sellers as well.

Which channels to use?

In today’s time being omnipresent is very much important and a successful digital marketing agency knows it very well. Tailored your content for all social media sites, For instance, a good Facebook post won’t work for Twitter because the algorithms are different. You can write a post and if you need any help in content writing you can reach out to us.

What Type of content is best suited for Real Estate?

A typical monthly marketing campaign should focus mostly on targeting sellers instead of buyers and promoting your listing in meanwhile. It is recommended to focus mostly on past buyers and sellers for 3 out of 4 weeks of a month.

You should market each listing you get while running these campaigns. For instance, You can show a teaser with ‘Coming soon’. Soon after that, you can run a campaign like ‘Just Listed’. Your database will be at its peak. Soon after that, you can run a campaign with a Certain % reduction in price for the first 10 potential buyers. This will attract buyers who don’t love to bargain and create an urgency to buy a house. For more well-crafted content you can reach out to us

How much budget a realtor should put in Digital Marketing?

In today’s world real estate sales go up by 30% by using digital marketing in the right way. Creating a budget is very important to not get carried away. For a good Digital Marketing campaign a realtor should have a budget of 50% of their marketing budget for Google Ads. This includes everything from Design to lead qualification for a project.

10 proven Ways for Realtors to boost Real Estate sales with Digital Marketing

1. User-friendly Website:

A professional, user-friendly website is essential for any real estate business. The website should showcase property listings, provide detailed information about properties, offer virtual tours, and incorporate contact forms for inquiries.

2. Spending time in Search Engine Optimization (SEO) for Real Estate:

93% of online experience begins with search engines as per Forbes.

Optimizing your website for search engines helps improve its visibility in search engine results pages (SERPs). By targeting relevant keywords, creating quality content, optimizing meta tags, and improving website performance, you can attract more organic traffic to your site. Once the website is Socially optimized well, you will be able to create brand awareness. This brand awareness will help in positioning the property correctly in the minds of customers.

3. Content Marketing:

Content Marketing in Real Estate

According to a survey from Expandpro Tech, 80% time prefer a video to research about the community. Other studies have shown that if page links are embedded in videos, the traffic has gone up by 150%. There is Content marketing involves creating and sharing valuable, relevant content to attract and engage potential clients. This content can include blog posts, articles, videos, infographics, and guides related to real estate trends, market insights, home-buying tips, and neighborhood profiles. In today’s time collaborating with property influencers has also helped significantly to reach a wide range of buyers who want to invest in property for investment.

4. Well-crafted Social Media Marketing Campaign:

Social Media Marketing Strategy in Real   Estate.

Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube offer real estate businesses opportunities to connect with potential clients, showcase properties, Information about the property, share updates, and engage with their audience. Paid advertising on these platforms can also target specific demographics and geographic areas.

5. Creating an effective Email Marketing Campaign:

Email Marketing in Real Estate

Building an email list allows real estate businesses to nurture leads, send property listings, share market updates, and provide valuable insights to subscribers. Personalized and targeted email campaigns can help maintain relationships with clients and keep them informed about new listings and market trends.

6. Focus on Pay-Per-Click Advertising (PPC):

PPC advertising on platforms like Google Ads allows real estate businesses to bid on keywords related to their offerings and appear at the top of search results. This reduces the competition for a realtor for the time being. This can drive targeted traffic to their website and generate leads.

7. Virtual Tours and 360-degree Videos by using AI:

With advancements in technology, virtual tours and 360-degree videos enable potential buyers to explore properties remotely. Real estate businesses can leverage these tools to provide immersive experiences and showcase properties in detail. This AI-created Virtual tour will create a good user experience in the minds of buyers and can help in selling the properties.

8. Online Reviews and Reputation Management:

Positive reviews and testimonials can significantly impact a real estate business’s reputation and credibility. According to a survey by Expandpro Tech, 60% time a buyer searches for an online review of the property before buying. Encouraging satisfied clients to leave reviews on platforms like Google My Business, Yelp, and Facebook can enhance the business’s online reputation.

9. Local SEO:

Optimizing your online presence for local searches is crucial for real estate businesses targeting specific geographic areas. This involves creating and optimizing local listings on platforms like Google My Business, Bing Places, and online directories.

10. Analytics and Measurement:

Utilizing web analytics tools like Google Analytics allows real estate businesses to track website traffic, user behavior, conversion rates, and marketing campaign performance. By analyzing this data, Real Estate businesses can make informed decisions and optimize their marketing strategies for better results.

Implementing a comprehensive digital marketing strategy tailored to the unique needs and goals of a real estate business can help increase brand visibility, generate leads, and drive sales in today’s competitive market